BUCKLE MY SHOE – as seen in Selfridges and Harrods! Buckle My Shoe is one of Europe’s most successful children’s brands. It’s around 20 years since Buckle My Shoe was ‘the new kid on the block’ in children’s shoes. In fact it’s now been around for long enough that some of our mothers wore BMS shoes when they were kids! Research has confirmed that mothers value the brand for its quality and love it for its sense of style.