Millions of tiny feet have sported Primigi shoes for over 30 years. The Italian company specialises in children’s shoes and particularly first shoes. “Freedom and wellbeing for children” has always been the company’s creed and its target market is the most demanding around: kids! Primigi shoes are designed for children all over the world, children who grow, change and develop… Their shoes are beautiful, easy to wear, and made for the comfort and wellbeing of our tireless little explorers who are free to run and jump with their feet protected throughout life’s extraordinary adventures.

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